Visibility is a form of care.

The Visibility Lab is a mutual aid project—created, delivered, and funded by Geben Communication—to provide strategic visibility support to nonprofits doing the most vital work in our communities.

Strategic communications meet shared visibility, equity, and care. In a time when nonprofits are being asked to do more with less, we’re redistributing what we have: strategic expertise, storytelling tools, and communications coaching. No contracts. No fees. Just generosity in action.

What nonprofits get, at no cost:

Visibility is power. This mutual aid initiative is designed for nonprofit organizations advancing justice, care, and equity in Central Ohio.

This is a simple, radical offering: We have expertise. You have impact. Let’s share.

  • One hour of filming. We handle the rest.

    You get 12-15 short-form videos, optimized for Instagram, LinkedIn, and other platforms, plus a posting guide to maximize reach.

  • A 1:1 consult with Heather Whaling, Geben’s CEO, tailored to your current needs—whether that’s refining messaging, planning a campaign, or engaging your board. Plus, a second session with a Geben strategist tailored to your goals, whether you’re focused on media relations, email marketing or social media.

  • 10 ready-to-use content prompts

    A curated list of upcoming awareness days and trending topics

    One expert communication tip to help you stay sharp

More Visibility. Shared impact. Mutual Aid.

More Visibility. Shared impact. Mutual Aid.

Because generosity is a strategy.

Strategic support shouldn’t be reserved for those with the biggest budgets. In a moment when nonprofits are stretched thin, we believe in redistributing what we have, including communications expertise, to strengthen the safety net around us.

Communication is infrastructure.

The organizations feeding families, protecting rights, and building belonging need to be seen and heard. Visibility fuels funding, advocacy, and systemic change—and that starts with storytelling and showing up online.

Because this is who we are.

Geben (which means to give in German) has always used business as a force for good. The Visibility Lab isn’t an extra project. It’s a natural extension of our values, and a reflection of how we believe change happens.