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our work

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creativity that gets results. quickly.

Whether you have a communication challenge or opportunity, you need a partner who can dive in to quickly understand the nuances, and couple speed with strategy to provide a solution. That's us. 

Most clients come to us for traditional and digital PR – media/influencer relations, content marketing, social strategies and online community management. But that’s just for starters. Simply calling us a PR firm is too limiting. We’re anything but traditional. 

Need an integrated marketing communication strategy? We do that. Looking for an outside team of social media managers to physically embed in your office, alongside your team? Our people are exceptional. Need paid social ads to drive ecommerce? We’re on it.

Because we’re curious fans of technology, we geek out about adding new tools to our communication toolbox. But, most importantly, our fresh approach to best practices is grounded in data, research, and your vision of success. From there, we build plans that drastically improve communication with a focus on accelerating growth, supporting sales, preventing and mitigating crisis situations … or whatever outcomes align with your definition of business success.


Retainer Services

  • Public relations planning
  • Media relations
  • Analyst relations
  • Blogger/influencer outreach
  • Digital strategy development & implementation
  • Crisis management
  • Event planning and support
  • Strategic brand partnerships
  • Content creation (blogging, case studies, award entries, speeches)
  • Online community management




Case Studies


Our clients span nascent startups to Fortune 50 retailers – and no one project is the same. To learn more about how we can help you, view our case studies below.


our team


Curious technologists. Data-driven practitioners. Proactive storytellers. Detailed planners. Unmatched partners. Meet #TeamGeben's leadership.


Heather Whaling

After launching the company from her dining room in 2009, Heather’s fresh, data-driven approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm with operations in Columbus and Chicago.

Heather prides herself on using Geben as a platform for doing good. She is a vocal advocate for issues impacting women and girls, especially paid parental leave. After rolling out a 10-week leave policy for new moms and new dads at Geben, her perspective on this issue has been featured in Forbes, and a variety of local and national media outlets. 


Devin Hughes
Director of Client Services

Devin Hughes oversees client relationships across the agency, providing consultation on evolving business challenges and communication opportunities. He spearheads Geben’s insights services including data collection, research and strategic planning and interpretation.

Devin has vast experience in the healthcare space, having served as a strategist, analyst, media relations representative and social media lead for a number of healthcare organizations. His career experience spans healthcare, state agencies, nonprofits, and national retail organizations.


Tara Parsell
Director of Client Satisfaction

As Director of Client Satisfaction, Tara oversees the strategy and execution of client work across the agency. She thrives in developing creative ideas for clients – from unique media angles and creative influencer campaigns to larger campaigns including Alexa skills and chat bots.

Formerly Geben’s Media Relations Supervisor, she has secured placements for clients in The Wall Street Journal, Associated Press, Forbes, The Washington Post, Good Morning America and People.

With 9+ years of industry experience, Tara has managed PR strategy for both B2B and consumer clients in a variety of roles; prior to joining agency life, she also spent a couple years working at ABC News.

our rules

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Plenty of agencies offer traditional and digital PR services. So, what truly differentiates Geben? It’s our House Rules – the guiding philosophies that shape how we approach our work, interact with clients, and support each other. 

embrace the crazy.

It’s a fast-paced world. Even with the best plans in place, things will occasionally get chaotic. Instead of stressing about it, lean into it. Be nimble and embrace the challenge. 


no jerks allowed.

We have the freedom and flexibility to choose who we work with. There are too many opportunities and too many amazing people in our industry to waste time working with people who don’t follow The Golden Rule.


celebrate success.

Whether it’s a big win or a small moral victory, take time to pause and celebrate. Then get back to chasing the next one.


do well by doing good.

By giving back — through volunteer time, providing pro bono services, or financial contributions — we are rewarded in many meaningful ways. We believe that by doing good, businesses become better.


design your day.

Work when and where you’re most productive. Focus on delivering high-quality results instead of billable hours.


plan smart. implement smarter.

Once we define what success looks like for a specific project or client, make sure the day-to-day activities sync up with the big-picture goals


own it. even if you don't own it. 

Unleash your entrepreneurial spirit. Take pride, ownership, and responsibility in everything you touch — from large projects to small details. Together, we’re on a journey to build something amazing.


partnering and connecting is our competitive edge.

Immense value lies in our ability to build committed partnerships and connect dots, people and opportunities.


teamwork makes the dream work.

We deliver better results through collaboration.


innovate best practices.

“The way it’s always been done” doesn’t have to be the way we do it now. Always look for opportunities to innovate and improve. Stay ahead of the curve. Nail the basics, then add some sizzle.

your partner


your {communication/business/community} partner

Combining hustle and strategy, we are problem solvers. We’re creators and connectors. We start with yes. We thrive in the unknown. We have a bias toward action. We’re redefining the client-agency partnership.

At Geben, “unmatched partnership” is more than a catchy phrase. It’s what motivates us to immerse ourselves across client departments and teams. It’s the intangible spark we feel when we bond with clients over shared community interests. It’s the higher standard that emerges when you realize your PR partner is your business partner and your community partner. 

As a boutique agency, we deliver high quality services to smaller organizations who typically can't afford big agency rates. We share a startup-likemindedness. Larger clients choose Geben for our high-caliber results and high-touch service.