At Geben, we’ve spent 15+ years helping organizations navigate high-stakes moments — launches, rebrands, pivots, and growth.

But lately, we’ve noticed that our clients are being asked to make faster decisions with less reliable input. Traditional research can’t keep up, and AI-only tools miss the human “why.”

So we decided to do something about it.

Over the past year, we’ve invested in building a dedicated research and insights capability within Geben — blending the communication lens our clients already trust with the best of today’s technology.

We’ve tested, refined, and curated the right AI-enhanced tools so you don’t have to. And we’re pairing them with Geben’s laser-like focus on measurable outcomes — accelerating growth, sparking impact, and fueling smarter decisions. 

The result is Plinth, a modern research offering built for organizations at critical moments of decision. A plinth is the quiet base that makes everything above it possible — grounded, stable, and built for longevity. That’s exactly what great research should offer: deep, dependable insight that helps you build smarter, act faster, and move forward with clarity.

To give you a taste of how we’re thinking about this shift, we created The Decision Clarity Canvas. This is a ~10-minute worksheet to help you pause before your next big move and check whether your decisions are built on current, reliable insight.

If the exercise sparks ideas — or reveals a few gaps — we’d love to talk. We’re partnering with a select group of organizations this winter to pilot Plinth research sprints that deliver decision-ready intelligence in weeks, not months.

Smart strategy starts with a stronger base. What you build on determines what you can build next.