As we approach year-end, many of our clients are looking for strategic ways to deploy “use-it-or-lose-it” funds—without wasting dollars or time. At Geben, we see this as the perfect opportunity to run innovative, fast-turn experiments that not only create immediate impact but also generate insight to guide your 2026 planning.

Here are three pilots worth exploring before the year wraps:

Geo-Framed Ad Campaigns to Capture Attention + Build Familiarity

Headed to a major industry conference? OR Have you attended one in the last few months? We can target attendees—before, during, and after the event—with hyper-relevant content designed to increase visibility and spark recognition among decision-makers. This precision-targeting strategy delivers outsized returns for brands seeking to influence key audiences in a concentrated setting.

Thought Leadership Ads on LinkedIn to Build Trust at Scale

Your best content shouldn’t sit idle. Let’s turn your high-performing articles, reports, and POVs into compelling LinkedIn campaigns that reach your ideal audience—reinforcing expertise and creating warm touchpoints that open the door for stronger relationships in Q1 and beyond.

AI-Powered Insight Sprints to Make Smarter Decisions Faster

When you’re planning a big push—whether it’s a campaign, rebrand, or narrative shift—you don’t want to move forward based on outdated personas or gut instinct. Using AI-enabled tools, we can quickly gather real-time feedback to help you better understand how your audience thinks, feels, and decides. It’s an efficient, strategic way to de-risk major initiatives and get smarter before you spend bigger.

If one of these ideas sparks something for you, let’s schedule a time to discuss how we can tailor it to your goals. These quick pilots are designed to be light on lift, smart on strategy, and built for busy teams with big plans for next year.