Account Executive

POSITION OVERVIEW

The Full Story.

We’re hiring an account executive to support our PR team that plays by our House Rules. We need a go-getter, who’s eager to learn and ready to infuse creativity into our growing portfolio of clients. This position is ideal for someone with a passion for storytelling and journalism. The ideal candidate will have 2+ years experience in an agency setting, writing or media relations role, and can understand a client's goals and voice quickly.

Everyday will be different, which keeps it fun and fresh, but routinely you will be researching journalists, pitching media, writing on behalf of clients, and contributing to different client strategies.

What will you be doing as Geben’s newest team member? Every day is different, which keeps it fun and fresh, and some of your account executive responsibilities will include:

• Build and cultivate relationships with media and key influencers across industries relevant to your clients.

• Support the development of media strategies through thorough research and strategic media list building.

• Conduct research for and develop compelling, news-worthy storylines to deliver earned media opportunities for clients.

• Conduct media outreach efforts, from building the media list to drafting the pitches and executing the actual outreach.

• Draft media and other communications materials as needed (e.g. press release, fact sheet, key messaging documents, social guidelines, etc).

• Develop social media content calendars and guidelines that support the client social strategy. If managing an Account Associate, ensure they are implementing social strategy and managing social channels effectively.

• Work with the account leader to develop and execute creative ideas to help clients maximize visibility at events and within relevant communities.

• Proactively identify and share trends that impact your client work.

• Manage execution of creative content marketing concepts that support PR goals.