Digital Communications Specialist

POSITION OVERVIEW

The Full Story.

Already Columbus’ top independent PR firm, Geben Communication, has ambitious growth goals. We’re seeking a Digital Communications Specialist to help develop and execute organic social media strategies that support our clients’ goals and objectives. This person will play an integral role in creating compelling social content, managing client channels and finding creative ways to build and engage online communities.

The ideal candidate understands that great organic social is equal parts strategy and creativity. They know how to translate a brand’s voice into content people actually want to engage with, understand the nuances of different social platforms and use performance data to continually make the work better.

Geben works with a range of B2B and B2C clients, from startups and emerging brands to Fortune 200 companies … and everything in between. We have a special affinity for mission-driven nonprofits and foundations, as well as for-profit brands that share our commitment to Do Well By Doing Good. We accelerate clients’ growth through smarter communication, specializing in public relations, social media, digital marketing, and data analytics/insights.

The perfect candidate will:

● Lead day-to-day organic social media efforts for clients, including content planning, copywriting, publishing and community management

● Develop creative social content ideas that align with clients’ brands, audiences and business goals

● Understand how to adapt content and voice across platforms while maintaining a consistent brand presence

● Stay plugged into social media trends, platform updates and emerging formats, identifying opportunities that make sense for our clients

● Collaborate with designers, account managers and other teammates to bring social content to life

● Use social media analytics and other data sources to understand what’s working, identify opportunities and continually strengthen content and strategy

● Contribute to weekly, monthly and ad hoc reporting, translating social performance into useful insights and recommendations

● Help develop and maintain editorial calendars and ensure content is accurate, timely and published as planned

● Engage with client communities in a way that feels authentic to each brand

● Bring strong writing and editing skills, with the ability to shift tone and voice across different clients and audiences

● Be able to explain social media strategy and recommendations to clients in a clear, thoughtful way

● Have an impeccable eye for detail

● Agency experience a plus

● Understanding of SEO fundamentals

Requirements of the position:

● Minimum 3 years of social media, digital communications or related experience

● Demonstrated experience managing organic social media channels for brands or organizations

● Strong writing and editing skills, particularly for social media

● Experience developing social content across platforms such as Instagram, LinkedIn, Facebook, TikTok and other emerging channels

● Strong understanding of social media best practices, platform-specific audiences and content formats

● Experience using social media analytics to evaluate performance and inform recommendations

● Ability to manage multiple clients, content calendars and deadlines simultaneously

● A degree in journalism, marketing, communications or equivalent experience

Why Geben?

●      Driven by purpose. We actively ‘Give More. Grow More.’ A core part of our mission is providing opportunities for our team members to make a difference.

●      Spark change. We create social impact by partnering and connecting in our local communities across the country.

●      Curious to our core. We approach every challenge with an eye for insights that will accelerate growth and impact. We are flexible, mindful, generous, and dynamic leaders.

●      Do well by doing good. We believe that by giving back – through volunteering time, providing pro bono services, or making financial contributions – we’ll be rewarded in multiple ways.

o   Time can be given to organizations that align with Geben’s values:

▪        Women-, children- and family-focused orgs

▪       Neighborhood/community development

▪       Organizations that advocate for social change and more equitable communities

▪       Programs that promote the health/education/safety of youth

▪       Programs to support underrepresented entrepreneurs and/or communities 

●      Benefits

o   Insurance: medical, dental, and vision with generous company contributions; company-sponsored short-term disability and life insurance. Plus pet insurance for your furry friends!

o   Financial: 401k participation on day one, competitive pay, company-wide rewards and bonuses

o   Generous time off/leave: paid family leave, caregiver leave, unlimited PTO, flexible hours/work away options

o   Work/life balance: self-care perks, home office set-up perks, Design Your Day stipend

o   Career-growth: annual professional development budget, in-house leadership development, diversity, equity, and inclusion programs

* Data shows that women sometimes pass on job opportunities because they don’t feel like they meet all the qualifications listed. Keep in mind that these descriptions are general overviews, not a mandatory comprehensive list. If you believe you have the skills and drive to help Geben grow, we want to hear from you!