Digital Comms Specialist
The TL;DR version: We’re hiring a digital communications specialist who plays by our House Rules to support our social media and digital marketing teams. We need a go-getter who’s eager to learn and ready to infuse creativity into our growing portfolio of clients. This position is ideal for someone with a passion for social media trends and digital advertising who loves data and can create a client’s online voice.
WORK WITH US
Here’s why you’ll love working at Geben Communication:
Think you’ve got what it takes to help us exceed client expectations?
Geben Loves Families – 10 weeks paid leave, birth or adoption, mom or dad
#GiveMoreGrowMore - 30 hours of paid volunteer time
Flexible work schedule, sick time and vacation days
Inspacation – a required week-long sabbatical to rest and recharge
Top Boutique PR Firm in Central Ohio (Columbus CEO)
Top 10 Agency for Startups (Agency Post)
Media Relations Agency of the Year (Ragan Communications)
POSITION OVERVIEW
The Full Story.
Already Columbus’ top independent PR firm, Geben Communication, has ambitious growth goals. We’re seeking a Digital Advertising Specialist to help research, plan, and execute effective campaigns that support clients’ goals and objectives. This person will play an integral role in continuing to help grow the department’s digital advertising capabilities and enhance our digital offerings. The ideal candidate has a proven track record of reaching determined audiences using paid social media and Google ads and lives and breathes data.
Geben works with a range of B2B and B2C clients, from startups and emerging brands to Fortune 200 companies … and everything in between. We have a special affinity for mission-driven nonprofits and foundations, as well as for-profit brands that share our commitment to Do Well By Doing Good. We accelerate clients’ growth through smarter communication, specializing in public relations, social media, digital marketing, and data analytics/insights.
The perfect candidate will:
● Lead day-to-day management of client ad campaigns, including crafting organic social, digital spend and performance adjustments, creative ideas, ad refresh recommendations
● Relentlessly use our platforms and data sources to drive results and find insights and opportunities for our client's campaigns
● Take a data-driven approach when providing weekly, monthly and ad hoc reporting for ad campaigns and act on the data and insights found to strengthen campaign results
● Help expand our digital advertising capabilities and efficiencies into new platforms, channels and software
● Routinely tracks spend in order to stay within client budget
● Work closely with account managers to ensure success
● Be able to explain the complexities of digital advertising to our clients in a comprehensive way
● Stay on top of the frequent changes in digital advertising and teach employees and other teammates of its significance
● Have an impeccable eye for detail
● Agency experience, a plus
● Understanding of SEO fundamentals
Requirements of the position:
● Minimum 3 years of digital advertising experience required
● Experience using paid social ad managers and Google Ad Manager required
● A degree in journalism, marketing, communications or equivalent experience
● Deep understanding of Google Analytics, Google Tag Manager and other web analytics interfaces
● Strong analytical skills to interpret campaign results and make corresponding optimizations and recommendations
● Knowledge of each platform’s unique targeting capabilities, objectives, placements
Why Geben?
● Driven by purpose. We actively ‘Give More. Grow More.’ A core part of our mission is providing opportunities to our team members to make a difference.
● Spark change. We create social impact by partnering and connecting in our local communities across the country.
● Curious to our core. We approach every challenge with an eye for insights that will accelerate growth and impact. We are flexible, mindful, generous, and dynamic leaders.
● Do well by doing good. We believe that by giving back – through volunteering time, providing pro bono services, or making financial contributions – we’ll be rewarded in multiple ways.
o Time can be given to organizations that align with Geben’s values:
▪ Women-, children- and family-focused orgs
▪ Neighborhood/community development
▪ Organizations that advocate for social change and more equitable communities
▪ Programs that promote the health/education/safety of youth
▪ Programs to support under-represented entrepreneurs and/or communities
● Benefits
o Insurance: medical, dental, and vision with generous company contributions; company-sponsored short-term disability and life insurance. Plus, pet insurance for your furry friends!
o Financial: 401k participation on day one, competitive pay, company-wide rewards and bonuses
o Generous time off/leave: paid family leave, caregiver leave, unlimited PTO, flexible hours/work away options
o Work/life balance: self-care perks, home office set-up perks, Design Your Day stipend
o Career-growth: annual professional development budget, in-house leadership development, diversity, equity, and inclusion programs
* Data shows that women sometimes pass on job opportunities because they don’t feel like they meet all the qualifications listed. Keep in mind these descriptions are general overviews, not a mandatory comprehensive list. If you believe you have the skills and drive to help Geben grow, we want to hear from you!
APPLY
Are you ready to join us?
