Account Executive, Digital

POSITION OVERVIEW

The Full Story.

Already Columbus’ top independent PR firm, Geben Communication, has ambitious growth goals. To help us build a smart, effective digital strategy for a mix of clients, we’re seeking an Account Executive to join our digital team. The AE of digital is a support role that is always thinking two steps ahead to provide the best results and engagement for our clients. The perfect candidate is deadline-driven, results-oriented, and has a knack for online trends.

Geben works with a range of B2B and B2C clients, from startups and emerging brands to Fortune 200 companies … and everything in between. We have a special affinity for mission-driven nonprofits and foundations, as well as for-profit brands that share our commitment to Do Well By Doing Good. We accelerate clients’ growth through smarter communication, specializing in public relations, social media, digital marketing, and data analytics/insights.

The perfect candidate will:

• Support day-to-day digital advertising and organic social media strategies for multiple clients 

• Understand each individual client, their brand and messaging, and the target audience they are trying to reach

• Partner with teams to improve organic social media and digital advertising, email, and social media strategies by analyzing the appropriate data and metrics, insights, and best practices and determining how to best utilize the information to drive results

• Support the creation of  SEO audits and SEO strategies

• Act as a daily community manager to increase client engagement and brand loyalty

• Create compelling organic social content that gets audiences to take action

• Create monthly reports and communications to inform clients of results and progress of activities

• Utilize tools such as Google Analytics, Moz, Sprout Social, Google Ads, etc. to manage campaigns from start to finish

• Stay current with organic and paid social media and Google Ads trends and tools through ongoing education/certification

• Collaborate with team members outside of the departments in order to ideate new campaign ideas for clients that will drive results

Requirements of the position:

• Minimum 2 years of digital advertising experience required

• Experience using paid social ad managers and Google Ad Manager required

• Deep understanding of Google Analytics, Google Tag Manager, and other web analytics interfaces

• Strong analytical skills to interpret campaign results and make corresponding optimizations and recommendations

• Knowledge of each platform’s unique targeting capabilities, objectives, placements

• Agency experience is a plus

• Understanding SEO fundamentals is a plus

Why Geben?

• Driven by purpose. We actively ‘Give More. Grow More.’ A core part of our mission is providing opportunities to our team members to make a difference.

• Spark change. We create social impact by partnering and connecting in our local communities across the country.

• Curious to our core. We approach every challenge with an eye for insights that will accelerate growth and impact. We are flexible, mindful, generous, and dynamic leaders.

• Do well by doing good. We believe that by giving back – through volunteering time, providing pro bono services, or making financial contributions – we’ll be rewarded in multiple ways.

  • Time can be given to organizations that align with Geben’s values:

    •  Women-, children- and family-focused orgs

    •   Neighborhood/community development

    • Organizations that advocate for social change and more equitable communities

    • Programs that promote the health/education/safety of youth

    • Programs to support under-represented entrepreneurs and/or communities 

• Benefits

  • Insurance: medical, dental, and vision with generous company contributions; company-sponsored short-term disability and life insurance. Plus, pet insurance for your furry friends!

  • Financial: 401k participation on day one, competitive pay, company-wide rewards and bonuses

  • Generous time off/leave: paid family leave, caregiver leave, unlimited PTO, flexible hours/work away options

  • Work/life balance: self-care perks, home office set-up perks, Design Your Day stipend

  • Career-growth: annual professional development budget, in-house leadership development, diversity, equity, and inclusion programs

Data shows that women sometimes pass on job opportunities because they don’t feel like they meet all the qualifications listed. Keep in mind these descriptions are general overviews, not a mandatory comprehensive list. If you believe you have the skills and drive to help Geben grow, we want to hear from you!