AI is fundamentally changing how people find information — and that means your visibility strategy needs to evolve. Fast.

Search engines are no longer just returning links. Tools like ChatGPT, Perplexity, and Google’s new AI Overviews are serving up synthesized, AI-generated summaries. Your content — earned, owned, and even social — is being interpreted for your audience before they ever get to you.

If your strategy is still built around old-school SEO or siloed PR tactics, you’re going to get left behind.

We’re helping clients respond by rethinking the entire content ecosystem. Here's what that looks like in practice:

• Publish data-backed thought leadership that’s more likely to be cited in LLM training sets

• Pitch explainer-style op-eds with a long shelf life

• Prioritize high-authority media outlets that AI tools crawl

• Optimize social media for search — yes, really

• Conduct AI visibility audits to see how your brand shows up (or doesn’t) in ChatGPT, Gemini, Perplexity, etc.

• Use search data to shape your comms strategy — don’t just guess what people care about

This is no longer just about awareness or engagement. It’s about discoverability, credibility, and control — in a world where AI is deciding what people see.

If it’s been a while since you revisited your digital or PR strategy, now is the time. To help you get started, I’m attaching a quick guide we put together with AEO best practices. 

We’re helping clients build smarter, AI-aware content ecosystems. Want to see what that could look like for you? Contact us and we’ll set up time to talk.