Social Media Strategy
We understand that compelling social content can connect you to the right audiences, drive media interest, build relationships and amplify the presence of an organization online. Geben can develop an authentic social voice and provide the tools for effective community management that ties back to your short- and long- term goals.
Audit + Research
Our team will conduct a discovery session with you to define and understand goals, brand positioning, target audiences, areas of focus, and communications plans already underway. We’ll also discuss value proposition(s), calls to action, and trends relevant to your goals.
- Assess current tools in use and their engagement levels
- Review existing content being shared as well as content being created for other channels that can be leveraged for social
- Identify opportunities for growth, expansion, and streamlining
Geben's social strategists will develop a customized strategic plan to help grow your social presence and maximize communication efforts. The plan will include:
Voice and tone guidelines
Content and conversation “buckets”
Plan for generating and sharing content across social properties
Content samples and campaign ideas
Guidance on what content formats, when/where/how often to share
How to make a direct “ask”
Metrics & Analysis
After a few weeks of implementation, we’ll help familiarize you with social media analytics tools so you can track the results of your new social strategy.
Define key performance indicators to benchmark and track progress
Assemble a weekly/monthly reporting format to help you keep tabs on results